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Best long-term social media strategy?
Having a long-term plan will help you be successful on social media in the long run. Here are a couple of tips that have helped me out. Which are your go-to tips?
1. **Goal setting** really helps to hone in on the task at hand and long term strategy. A goal could be to generate a number of leads per week or target growth rate, for example.
2. **Research your target audience** and decide which platforms you want to focus on, if you are B2B then LinkedIn and Facebook might be good options.
3. A **content plan** is necessary for long term success, you are going to have to create enough varied content to be able to sustain your plan. -
1 Reply
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I would say that the second point is especially important and fundamental, but for some reason many people miss it, which is why further mistakes in the content strategy follow.
I have been working as an SMM for almost 5 years, and when working with brands and private profiles, I spend most of my time analyzing the target audience, direct and indirect competitors, as well as the niche in general. By the way, I can recommend a tool that helps me a lot in this matter. Snoopreport Instagram activity tracker allows you to monitor follows, hashtags, likes and interests of any users with public profiles. At the same time, depending on the tasks, you can monitor the activity of both the current and potential audience, as well as the audience of competitors. Such an analysis allows you to get valuable insights about the preferences of the target audience, create a content strategy based on them, select niche hashtags and increase the engagement and reach of the profile. However, this tool is paid but available (the minimum plan costs $ 5 per month), if desired, you can collect such data manually.
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What does B2B mean?
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I never had a plan when creating my pages and it worked out well, you also have to plan ahead and be ready with a unbanner.
People love getting jealous and RB’ing pages
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