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best advice you’ve ever received?
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So the statements here are contradictory. Obviously the people telling you not believe anyone somehow want you to believe them?
What peole are risking against – maybe – are seos who want to become ivory tower of SEO knowledge or get highly dogmatic
What you need to do is grow your sense of critical thinking
Some examples – nobody eve seems to question page speeds yet I’ve consistently Sian’s it’s negligible – and simply. Because a spam site or a scam site or a Ponzi scheme or a fraud site could all be very fast – making them fast only answers one part of UI/UX and engage lament
I’m not saying don’t make your site fast. What I’m saying is that by making your site fast is not enough to just start ranking and getting traffic. If you don’t architect the 4 main onsite SEO basics – like your url and title and h tags and internal links, speed won’t do shit. Equally, with the right 4 basics – I can get a page to rank without speed – it’s probably the easiest thing in soe tontwst
Similarly Google actually publishes a lot of documentation about how things work or how to do things but they require alll or many of the other things to work
And so people fight about what on page things work and didn’t work and claim their own experience as evidence. The problem is that people are focusing on one aspect and missing the things that they took for granted – like inverting lots of authority the site has
For me the worst soe myths are wher people think SEO is all about one thing: like great quality content (here and any other digital marketing sub inhabited by writers) or the web engineers who work at bigger companies (like >50 employees) who apply tech SEO and insist that SEO is just about grat html and engineering- which it absolutely isn’t. But when you work at a product company where engineers believe you just build a great product and they company gets tonnes of paternal flow from P4 and advertising they don’t have to do keyword research or optimize or build authority until their top competitors do
And so you have to learn hot on judge information for yourself – you obviously can’t just ignore what people tell you
HTH
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When planning a wedding don’t tell the vendors/facilities that it is a wedding. Instead tell them that it a private party… which it is. Most of them have a juiced pricing sheet specifically for weddings. The only exceptions are a wedding planner (obviously), a wedding photographer, and perhaps the person handling the music duties. You’ll save a small fortune.
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If you’re trying to make money, keyword intent really matters
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Don’t start an SEO agency. Just do rank and rent. So much less stress. But you actually have to be an SEO, not just marketer selling a service.
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It takes time. Marathon not a sprint.
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