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best advanced gogle ads courses for 2024?
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I have one that is more eCommerce focused though, based on close to $30 million on eCom-only Google Ads spend (Shopping, Search, PMAX etc.)
If that is relevant for you you may drop me a message as I’m not sure I’m allowed to link it here, if you are looking for Google Ads overall starting with the absolute basics of everything then there are a bunch of solid Udemy courses like Isaac Rudansky’s, even though that seems a little bit outdated.
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As an agency owner, I’ve been updating our internal knowledge base by setting aside 4 hours a week of reading, catching up on trends and finding new courses for a long time. This helps us stay on top of our game, but it requires a certain flow of learning, building hypotheses and putting your lessons into practice. That’s a process I can recommend.
Now for the resources:
– YT Channel/Podcast of Perpetual traffic > great talks that help you to look beyond tactics only
– YT Surfside PPC > snippets and tips and tricks on how to do x y or z (those tactics)
– YT Channel of Optmyzr> PPC townhall > similar to Perpetual TrafficThen, I totally can recommend God Tier Ads for process-thinking, complete SOPs etc. But I found some of the material to be outdated (which is understandable!).
Finally, the latest resource I’ve discovered and really am enjoying participating in with my team are the guys from PPC Mastery. We’re a company member in their PPC Hub which contains all their trainings, weekly workshops and a super valuable community that’s actively learning from eachother.
Good luck on your journey!
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