-
Being a digital marketer, Should I invest time in learning consumer psychology
From the time, I choose Digital Marketing as my career primarily as an SEO, I always think I should invest time in learning consumer psychology. At the end of the day, you need to serve the consumer, the end result of your SEO or digital marketing efforts is the conversion ( when a customer purchases your product or services) especially for the e-commerce industry.
Please let me know, Am I right in my thoughts or not?
[View Poll](https://www.reddit.com/poll/ms2zk5)
-
5 Replies
-
Majority of your job is customer psychology. You need to comprehend your client’s customer’s mindset at the time they’re looking for your client’s product or service to actually be able to capture leads effectively. It’s a really simple thing that so many marketers leave out and that really affects conversion rates
-
I think buyer behavior and the overall customer purchase journey are extremely important to understand for a marketer, but I think whether a deep dive into the psychology of your customer is worthwhile is going to be determined by your product and industry. The more your customers have to think about purchasing your product, then the more important understanding their psychographics would be.
-
No.
-
Just read and understand “Influence” by Dr. Cialdini and you should be fine.
-
I was part of the first team to ever do research on how people use search engines in the early 2000s. If you’ve heard of the “golden triangle” that was us.
And for the most part, people search the same way – regardless of age, gender, race, income. There are some niches where education does have an impact, but in general, not. Now of course searchers have evolved over the past 20 years, but in general they haven’t changed much. SERP pages have changed more than searchers over that time. That is why were able to identify the Golden Triangle – because it shows that most people search the same and scan the SERP the same.
Personally I have always found that , for me, it’s best to picture someone I know. For example, for some of my clients I like to start by asking “will my dad be able to use this” He’s in his early 70’s – not technologically illiterate by any means, but also not part of the “internet generation” so I try to refer to how he’d handle things like searching (including how he’s start his search, what phrases he’d use etc), browsing, clicking, forms etc.
It’s worked very well for me over the years, and has taken on more importance now with the switch to mobile first, so now I look at many things the way he’d see them on his phone. He is my “typical searcher” because if he can do it most others can.
And if it’s something that he wouldn’t normally search for or use, I find someone else, usually an aunt or cousin, niece or nephew – someone I know in the approximate age group that I want to attract, that I can imagine.
I’ve found this sort of thing works best for me, rather than a generic list of persona habits.
Log in to reply.