• PPC

  Basic Question Regarding Keywords and Ad strength

  Posted by Zealousideal-Top6671 on April 9, 2023 at 5:13 pm

  Hello! I wanted to ask about the concept of cross match negatives. Some brands like to have same KWs in the broad match as well as Exact match campaigns. E.g KW Nike Metcon is in Broad match campaign then why should we have in Exact Match Campaign?

  My second question is related to RSA Ad strengths. I have read multiple articles which say that it improves conversion while others say it has no impact on anything. What is the truth?

  Zealousideal-Top6671 replied 2 years, 2 months ago 1 Member · 0 Replies
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