-
Backlink strategy for a small local business?
As the title suggests, I run a small (~2m rev per annum) local construction business. What would be the best way to build some site authority/build backlinks? Thanks!
-
14 Replies
-
I am under $200k and would like to know the same
-
lots of local directories and many have a link to your site
-
Maybe some PR in a local newspaper.
While it may be, let’s say a few hundred £€$, the link juice from such a website can have a positive effect on your domain, it could bring in traffic and also tells Google “Look this business is in [location] because they’re featured in “The Location Gazette”. -
If you are looking to rank locally you really don’t need a lot of backlinks to rank. Write good content, setup location pages and get citations from local directories..that should move the needle in most cases..
How old is your site? And is there heavy competition in your area..?
-
In local seo, onpage plays the most important part as compare to backlinks. As the competition is not that high and easy to rank.
You can use onpage tactics like “xyz construction near me”Moreover, in terms of marketing it will be great to get some PR and listings in some of the digital local magazine that people read/ranks. It will be a bonus if it comes under the discover section.
-
After foundational links, purchasing link insertions and guest posts from reputable linkbuilders is where you’ll see the biggest bang for your buck.
-
For local business you need local backlinks, that’s it. Chambers of commerce, other local businesses, city .gov websites, whatever you can find. Send me your website link in a DM, I’ll probably give you some valuable advice.
-
I also run a small local construction type business. I find local sports leagues that are hosted on town .gov sites in the area and pay for whatever is the lowest sponsorship level that gets me a link. Usually $200-500 per.
Look into sponsorships for long standing festivals in your area that have good domain authorities on their festival website. Most mid sized suburban towns have festivals around holidays and a big one in the fall.
Look for podcasts related to your industry and reach out to be on it. We were on one recently and the host linked us from his podcast site, from his business site where he promotes his podcast, on his LinkedIn page, and on his socials.
Join forums related to your industry.
-
Here is some important tips to boost your construction business site authority:
1. List in local directories
2. Get customer reviews on Google, Yelp
3. Join local business groups
4. Sponsor local events
5. Create useful content
6. Guest post on industry sites
7. Partner with suppliers
8. Engage in community forums
-
I’ve worked in the construction industry, and I would say that the best way to get local links is through doing charitable work. Not only is it great for building relationships with local businesses (best links for local SEO), but it also generates good publicity offline.
-
Do some work for charities for free ask that they mention you on a blog post or on their website
-
Partner with your suppliers.
Ask if they feature you (and you website) on their site if you provide them with pictures / blogpost / … -
I would recommend digital PR because that gives you authoritative power!
-
For building backlinks for a small local construction business, start by reaching out to local directories and industry-specific sites. You can also connect with local bloggers or news outlets for features or guest posts. I found success by following Paul Gordon’s https://paulgordonseo.co.uk/seo-consultancy/ advice—he suggested getting involved in local events or sponsoring community activities and then asking for mentions on event sites. It helped boost my site’s authority and brought in some good quality backlinks. Just keep it relevant to your industry and local area for the best results.
Log in to reply.