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Asking for people with experience in Google Search Ad
Hi all, hope you are having a great day.
Long story short, got my ad disapproved due to “malicious or unwanted software” and campaign stopped for 3-4 days before things were back to running.
7 days after the re-approval of campaign, performance dropped nearly twice as much ($8 Cost/Conv. to $14 Cost/Conv.).
In your experience, how did pausing a campaign affect the performances (if any) and how long did it take before it gets back to normal?
My theory is that pausing a campaign made the data stale and thus needed more time (a week or two) to reestablish itself. What do you guys think? Am I right?
Thank you for your time!
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2 Replies
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What kind of bid strategy are you on?
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check auction insights in case a new competitor is on the scene. Also learning mode causes the averages to change so it may take more time to even out after that.
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