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As many companies dabble with the changing marketing scenarios in the business world, they often overlook the fundamentals that hold the key to a successful go-to marketing strategies.
Before assessing why your current marketing strategy is not yielding the desired result and formulating a new plan, you need to ensure these fundamentals are in place.
**1 Focus on one customer persona**
Don’t give in to temptation. Often Startups get tempted to get any and all customers. Focus on one customer persona that you think will be most willing to pay for your product/services.
**2 Identify acquisition channels**
While reaching out to your desired customer, identify the right acquisition channel that you are willing to bet on. Pro Tip: ICE (Impact, Confidence, Ease) test to prioritize acquisition channels.
**3 KPIs for each channel are a gamechanger**
Set up KPIs for each acquisition channels. They will help you keep track of your progress and help you steer back if you go astray.
**4 Keep an eye on the competition**
Keep a check on how your competition is positioning himself in the market. Competitive analysis can help you devise a marketing strategy that can work across all channels.
**5 Establish your USP**
Weave your value proposition into a story that will highlight a product’s ability to solve the problem at hand.
**6 Build you sales funnel**
A sales funnel can help your potential buyers to experience a journey that can later be converted into paying customer.
**7 Formulate a content marketing strategy**
A content marketing strategy defines the kind of content you publish, it may be slow but will pay dearly in the long run. It also nudges the funnel towards sales.
**Follow this space to know more such tricks and tips**
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