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As a local home improvement company, am I missing any tools to help me win at PPC in my area?
Hi,
I am a local home improvement company which is currently using Google Ads to get leads. We are doing okay but I know we can do a lot more…that’s why I have decided to learn as much as I can in this area from now into 2023 and on wards.
Am I missing anything from the below list that is a must to learn for my business / Google Ads PPC? Also interested in recommended courses etc too.
\- Google Ads
\- Google Analytics
\- Google Tag Manager
\- Google Editor
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I know there is many other aspects e.g. web design, seo etc however I will be creating separate posts for them in their related subreddits.
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1 Reply
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If you’re doing display ads, you may want to look into Google Web Designer as well. There are a lot of handy templates and presets to get you started.
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You can look at installing Microsoft Clarity. It’s free and a great heat mapping tool. We use it with a lot of our clients.
Don’t spend money on display ads. It is a waste of money for 99% of businesses out there.
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Might consider running paid search on Bing as well. Search retargeting display does work well in combination with text ads. semrush account would be beneficial for keyword strategies.
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As a real estate brokerage I focus on a lot of kid/parent stuff since area and school districts are important. For home improvement, I would imagine people with kids is a big percent of market, plus they tend to need bigger/remodeled houses as the families grow. You could try a campaign with “parents” or similar interests to compare conversions
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Have you considered just hiring someone who specializes in this? For example, my agency specializes in PPC and I just hire someone for my home improvements lol.
Just a thought, glad to see you’re interested in broadening your skillset. -
Google my business.
It isn’t a paid component but it is the single most important tool for a local brick-and-mortar or service business.
Look into “local SEO” tutorials.
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