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Are Facebook Pages officially dead? Any organic strategies that still work?
For my new job, I’ve inherited managing my organization’s Facebook page. It currently has 1k+ followers but hadn’t been updated since January 2019. In the past week and half, I made five posts, but the engagement has been abysmal (minimal to no likes, no comments).
I know with the algorithmic changes, Pages are de-prioritized in favour of Groups, but I’m seeing competitor pages from similar organizations are still getting moderately good organic engagement. I don’t think it’s a problem with my content. I mean I’m not the best but I’m fairly experienced in design and copy writing, and I’ve done some competitor analysis.
What are some organic strategies that can slowly rebuild engagement? I have patience and time.
Thank you in advance!
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13 Replies
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It really depends on your niche and whether you are b2b or b2c – as the strategies you use and content you post will be wildly difrerent.
Last year we launched a funny page that did so well just from sharing content and boosting with small amounts of money ($50 a month on average), we launched a website to monetise it and can easily reach half a million users per month on Facebook.
That’s mainly because we share memes and funny posts that people just love to share and it increases our reach because Facebook will show people’s posts more than ones from pages.
If you are in a B2C industry doing something like construction, you can just share funny related memes and people will engage with them. They’re frowned upon by Facebook but rarely acted on, but you can run a like and share campaign and boost it with a bit of money ($20 for example) and reach hundreds of thousands with one post if the prize is good enough for people to want to share.
Other than that my best piece of advice is make people give their views and opinions on topics you post about as people love a chance to talk – directly invite them to in the text of your post, and you can even purposely post slightly controversial things to get a rise out of people for more attention.
That isn’t scratching the surface of what else you could be doing, for example lead generation campaigns with Facebook ads – it really depends on what your ultimate goals are.
If you just want a busy and healthy looking Facebook page then just spend $5 boosting each post you make to get some likes and comments and maybe website clicks.
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If your account has been dead for so long, expect a few weeks if not months of posting daily to get back on a proper level.
Or spend ad money. Building a brand on FB purely organic is a lot more difficult than just spending few dollars to push your content. It’s not the platform to grow organically unless you are a group.
You can try full ghetto mode though. Enter several groups related to your field. Share your stuff there. Partake in discussion, engage on other people’s posts in the comments. Invite everybody who engaged with your posts to your page manually, etc. This will cost you several hours for two digit likes though. So in the end your hours will cost more than just spending 50bucks on ads for way more leverage
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I really don’t think Facebook pages are dead, if anything they are still growing. The good thing about FB pages, they usually rank towards the top of Google.
For example if I search my name or business name the fb page usually comes up to the top. It often ranks higher that my own website or is ranked right below it.
A Facebook page is less about engagement and more about a easy way for customers and owners to communicate.
For engagement:
1. Create a daily story for your FB page.
2. Hashtags
3. There are optimal times to post, depending on your target audience.
4. promotional events can get tons of engagement, but bad pr. For example for every comment and like you will be entered for a chance to win a gift card.
5. Facebook Ads are pretty cheap.
6. Create a daily poll or something similar, like an open ended question about your product.
7. Make sure to leverage other platforms, Twitter, LinkedIn, and IG are extremely important as well.
8. There are tons of YouTube videos that can help you learn how to increase engagement. -
It’s so not dead! I own Pristine Events on Facebook and though I am a local business I’ve gained several organic follows by following similar businesses and interacting with them! You will pop up on more peoples feeds. Invite your friends as well and ask if they wouldn’t mind sharing the page ?
Link an Instagram to your Facebook page. Example is on my IG @AsianRanchSauce in my bio. Though my account is unrelated to my business, if you switch to ”business account” on there it will also give you audience insight. Using proper hashtags will get you followed on Instagram & you can choose to instantly post from IG to Facebook which will help build your audience on both platforms!
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We have a following of about 10,000 and our average organic reach is something like 2,000 users per post, and it’s often way higher than that. I also personally answer questions from our customers probably half a dozen times per day via comments or direct messages. Facebook is free reach and a valuable customer service tool, at least for us. We also get some of our best results via paid advertising via Facebook. I’d say it’s far from dead.
Your main issues are a) you only have 1,000 likes/followers, so you’re not going to see much engagement regardless, b) you haven’t updated the page in like four months, and c) you’ve only updated the page five times in a week and a half. With that kind of page management you’d be crazy to expect any engagement. Most of your fans haven’t seen a single post from you in months and probably think the page is dead.
By comparison, we post, at bare minimum, two to three posts a day, and have without fail for close to 10 years now.
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I have more than 4K subscribers and I also noticed a decrease in engagement.
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I still see great organic reach with Facebook. I have pages with under 10k followers that regularly sees hundreds of thousands in reach daily. It’s all about posting what people want to see.
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I think you already stated the solution to your problem in the post. You have a pretty small page that hasn’t been updated in over a year and you just started back not even posting every day. It’s definitely going to take time to see engagement increase. The 1k or so people that like your page honestly probably forgot who you were. Keep at it. Post daily. Like and comment on other people’s post. If it’s in your marketing budget, pay for a few small ads or boost some posts where the CTA is to like your page. Maybe even run a contest of some kind. It may take a month or two, but if you start putting in the work now you’ll see the page bounce back.
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I’m B2B in supply chain. Our Facebook page is mostly just employees and perhaps some customers or organizations we’ve worked with.
For the most part I’d say our Facebook page is not useful. But with coronavirus our page has actually been experiencing higher engagement than ever – due to the content we’re posting of our workers working from home or protecting themselves and customers if they’re out in the field.
It all depends on what you post. Make it feel authentic and genuine and lose the sell.
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Depends on where you are and what your brand is!
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Facebook organic as a content strategy is dead. Facebook as a pay to play platform means you only reach 2-3% of your total audience. So if you have 1000 followers only 20-30 of them are seeing your posts and occasionally higher if you get stronger engagement, shares, likes, comment, etc.
That being said it can still be valuable but as part of a whole and where it doesn’t make sense to spend too much focus on it unless it’s a huge part of your user acquisition mix.
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Organic Reach is not totally gone, and it probably won’t ever be. The key here is to simply understand the changes taking place in the Organic Reach algorithms. The consensus is that Facebook waging war against low-quality content, which means there are still avenues you can take that will help your Organic Reach. You simply need a different strategy than saturation.
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There are still some Facebook strategy that can attract organic reach and engagement.
* Sharing your page to your personal profile to increase your post reach, if you haven’t tried it yet.
* Before posting anything, engage with your network – like some of their posts and comment even. So when you post your content, you can easily get remembered as someone who actually engage.
* Comment bump – leverage the comment and timing of your responses so the post can reach more people. For example, someone just commented on your post, allow some time (around 30 minutes or so) before responding. This way, your post gets shown on top of your follower’s feed, allowing maximum reach and engagement.
* Boost your best performing post. Although it no longer is an organic strategy, you’re literally just amplifying your already great content.Hope these help!
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