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Anyone ran Youtube ads for music videos?
I’m a music artist not a PPC so would be great o hear thoughts on how effective/any tips?
I’ve heard a few say not to run in stream ads as you get no engagement just empty views so I’m running discovery ads on a music video using placements on a similar famous artist in my genre of music.
I’ve got a good thumbail and my impression CTR is 21.7% it says on YT studio I don’t know if that’s good.
But yeah I’ve set my ads to show as discovery ads as a placement on an artist who is biggest in my genre.
It’s been running for about 10 mins and so far got 1007 impressions 29 views 0.03 cpv and 27% view rate.
1) Are these stats ok? I’m very happy with how quick the views are coming and the price!
2) Is it possible the ad can run out of ppl to find? Cuz I had this with ig story ads – clicks came quick (from ig to my YouTube video) but after a while cpc creeped up from 0.04-0.08 it’s like IG picked the low hanging fruit (clickers first or something) and then it got harder.
Hope that doesn’t happen with google ads.
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1 Reply
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My advice probably doesn’t apply to you since you’re a music artist but just want to share how I’d react if hypothetically you were a company.
I’d probably look into framing up the objectives of the YT ad campaign. I’m thinking if you are the product of a company, I’ll probably be more concerned with building up brand awareness vs. a performance-driven campaign, since you’re not technically something someone can ‘convert’/’purchase’. I’d look at brand metrics to determine whether your campaign is a success. Since you can’t measure traditional brand metrics without running a survey, and surveys cost a lot to run on YT, you may wanna do some research on what are some good proxy metrics to brand so you know which metric to focus on and what are vanity metrics. At least you won’t be running all over the place looking at every single stat that comes in.
Also, most channels end up being less cost-efficient over time. There’s a kind of planning known as ‘waterfall planning’, where media planners invest budgets in Channel A until its efficiency reduces to the same level as Channel B, before shifting budgets to Channel B, C, D, etc.
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