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Anyone have experience with bidengines like Bidnamic?
Does it work or is it a waste of time and leaves too little control to the manager of the account?
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1 Reply
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It’s very unlikely that anybody can produce a tool to outperform Google’s own automated bidding. The reason for this is simple, Google has access to all the back-end user and query data during auction time. Third-party tools rely only on dimensions that are visible in the interface… keywords, audiences, demographics, ad schedule, location, device. Google, on the other hand, has many thousands of data points it uses in bidding.
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