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Anyone had success in terms of conversions with target impression share?
I have been using target impression share on some home services accounts and the conversions and quality of conversions have been really good. Not to mention the CPA of them.
Anyone else had success with TIS?
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1 Reply
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[deleted]
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Yup! On branded and sometimes to manipulate ad placements.
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I only use it for Branded campaigns. The only other time I would consider using it is to aggressively outbid competitors if that is something a client wants to do.
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Search Impression Share should really only be used for branded keywords.
So you will often see high conversions and a CVR naturally as branded KW will tend to perform better.
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