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Anyone else finding it tough to really understand what’s driving their social media growth?
At this point in time, I think organic socials are one of the most important things for any influencer, brand, or business. The only thing is that all the analytics we get are either per post or the total of the entire account, which makes it super hard to really figure out what's working.
For example, I’ve had some videos reach 1 million impressions but only convert 100 followers, while others hit 300k impressions and convert 1,500 followers. It’s so confusing trying to figure out what’s actually driving the growth.
I was wondering, would you use a dashboard that shows you the insights on your content in a graph, so you can easily see, for example, what content on what day made your followers, sales, or engagement go up? I feel like it would make narrowing down on what content to make and when to post so much easier.
Let me know what you think. I’m just curious if anyone else feels the same way.
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1 Reply
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It’s called data analysis and, from my observations, most marketers find it challenging. User looker studio if you want to play with the data in ways the apps’ dashboards limit you.
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Absolutely, I totally get your frustration. The challenge of interpreting social media analytics is a real pain, especially when you’re trying to figure out what content is driving actual growth. A dashboard that provides clear, visual insights into how specific posts affect your followers, sales, and engagement would be incredibly valuable. It would definitely make it easier to pinpoint what’s working and adjust your strategy accordingly. I’d be interested to see how such a tool could streamline content planning and boost performance.
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