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Any Way To Tell Which Keywords Triggered Which Headlines?
My client wanted a report of how well the headlines and descriptions performed so they can make adjustments to future ad copy accordingly. Okay, easy enough, Just go to Ads>View Asset Details and there it is!
Now they’re wondering if there’s a definite way to know which KEYWORDS triggered those headlines and descriptions. Is there a way to find that out for sure?
They already have keyword reports, so they do already know which keywords are performing best, but they’re just wondering if there’s a way to know which keywords triggered which headlines.
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1 Reply
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Hahahahahahahaha
Glean meaningful insights from Google Ads?
Learn from your mistakes?
Take control AWAY from the AlGOrIThm?
Not on Google’s watch. Not a chance.
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Okay there is KIND OF a way. But its pretty limited (may only be for ETAs still running) and not worthwhile. Use the report tool, basic, keyword and then add the headline dimensions.
Honestly I would just use the combinations report under ad copy to report the best performing ad copy. The client is asking for something very granular and not worthwhile.
A lot of clients care too much about ad copy because its one of the few things that are visual and easily fixed, but most clients don’t realize its a small piece of what we can control in google ads.
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The best thing to do is not to create a bunch of headlines and descriptions. Keep it to the minimum requirements, just like when we created ETAs. This way you have more control over what the ads say and have more valuable data that you can use.
Back in the day, Google used to provide a report that showed data by keyword and ad. This I think was over 10 years ago. Not anymore, at least that I could determine. It would be of limited value anyway these days as even exact matches may not be exact.
Your ad groups should be built around one theme, one idea. This would be close to what the client wants. So one group for “web developer” and another for “web builder” and another for “web designer”, not all of them in one group. If you want to go further (and/or the client asks), groups based on match types thus tripling your number of groups. Frankly, I think that would be overkill. Clients need to realize what are the system’s limits as to the data available and also ask themselves if there’s any benefits of doing this. I don’t see any myself and it’s triple the management work.
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Ask your client to keep dreaming
Dictate your business and not the other way round. End all the customising bs
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