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Any recommended tools for social advertising forecasting for link clicks, etc similar to facebook audience definitions?
I’m looking for a tool or advice to help forecast more appropriately an estimated amount of link clicks expected from Twitter and Google/Youtube ads with my clients budget. I’m able to receive this information with Facebooks Audience Definition when setting up ad groups but I was curious if there is a way to understand this information better with the other social platforms.
I’m willing to pay for a tool to help forecast this information to my clients instead of possible reach or possible audience summaries.
Any help is appreciated!
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2 Replies
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You can use bitly to track your link clicks, I doubt forecasting is possible. The only way perhaps you can do that is through data research. Analyse and get patterns from previous campaigns for a similar product?
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Would an audience size estimate be a good substitute for this?
You will have to guesstimate a click-through rate (or ask around your industry), then multiply with audience size, being careful with inaccuracies in audience size and precision of targeting, to estimate final clicks.
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