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Amazon suggested bid
How reliable is the suggested bid recommended by Amazon?
Do you strictly adhere to the suggested bid, or do you take it as a reference?
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1 Reply
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Mostly as a reference. If you’re just starting for the first time it can be helpful. But if you already have some data on your conversion rates etc then you can make an informed decision from those instead of suggested bids.
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Is Amazon’s PPC offering popular in the US? Wondering what their share of agency or inhouse spend is – so ignoring ppl who just run Amzn and nothing else PPC.
Asking out of curiosity
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Decent place to start but keep inn mind they are in the business to make money like Google. You can test starting outa bit lower and see how it goes.
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