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[AMA] Ginny Marvin, Google’s Ads Product Liaison, on Performance Max campaigns
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If I click on a Performance Max ad on my iOS device and I’m blocking cookies AND I’m using Apple’s ‘hide my email’ feature ([https://support.apple.com/en-au/HT210425](https://support.apple.com/en-au/HT210425)), which should negate the benefits of enhanced conversions.
Will Performance Max determine that my click didn’t covert and learn accordingly?
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Well this was fun and amusing.
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Hi Ginny, nice to have you here.
I would really like to see an end put to the so called “Google Ads Account Strategist”.
We all know they are just a revenue generation exercise for Google ( I mean their websites even say that – [https://www.regalix.com/](https://www.regalix.com/) ) and they have little knowledge or skill and their recommendations are there to increase Googles revenue not improve the quality of an account.
The constant calls and emails are driving me batty and are just a waste of my day, even when ignored because they don’t stop until you tell them to F%$@ off because asking otherwise does not see to count and they continue to email and call.
The fact that Google scams people and gets them to waste more money than they need to with Google Ads is **EVIL and highly unethical**.
I have seen a lot of clients were Google Account Strategists have told a business to do something which is ethically wrong and not in their best interests and preys on their lack of knowledge of the platform.
In the finance industry you go to jail for that.
I had one customer who had 18000 keywords in his account on the back of an account strategist and recommendations! We now have 50 keywords, and he gets 10 times more revenue and the budget we spend is 50% less.
New tools like Performance Max just compound this further and these so called “strategists” are preying on business with poor advice. (Some people might even argue Performance Max is designed purely to sell more of Googles inventory and unless you do know what your doing you likely just making a donation to Google and to be exploited by “the Strategist”.)
Here is the full list of Google Third party revenue generators (So called Account Strategists firms) that need to stop scamming customers.
Arteria
Atento
Cognizant
Concentrix
Regalix
TDCX
Teledirect
Teleperformance (Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, the Netherlands, Norway, Portugal, South Africa, Spain, Sweden, Switzerland, the United Kingdom, United States)
TMJ
TTEC
WNS
see – [https://support.google.com/google-ads/answer/7675633?hl=en](https://support.google.com/google-ads/answer/7675633?hl=en)
Time for it to end.
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We were previously able to exclude audiences through the ‘Bid on Customers only’. What was the reason for removing Audience Manager from there and will we see it return? ?
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How are advertisers with existing campaigns within each campaign type supposed to deal with the redundancy that is created by the all-in-one PMax?
Are we supposed to simply turn them all off and let PMax run or is there some sort of supposed benefit to having PMax in addition to running separate campaigns for each. Personally I don’t get it.
What I see is that by combining all of these campaigns into one – even if the algo pushes the nest performing type out first, once those impressions are exhausted the budget will move to the next best and so on and so on.
I’m my experience when there is budget left – Google likes to spend it, so instead of being able to make the decision that a $20 cpa for shopping is acceptable and a $60 cpa for Discovery is not – The machine will lump those together and spend spend spend to whatever target you have and perhaps you’ll have more overall sales but the CPA’s and spend are going to surely go up up to which just results in higher priced products and services with that extra $ going on to Google’s pocket because now everyone is being forced to partake in every ad type.
What am I missing here? How is combining these networks beneficial for those who know what they are doing within each campaign type?
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If there is no way to add negative keywords, or guiding “The algorithm” further than signals, are you planning to stop charging users during the 6 weeks period the algorithm needs to learn? The seller has no income during that period, which is likely to kill the business.
Doesn’t that hurt Google in the end too? Economically, and the quality of the service.
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