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[AMA] Ginny Marvin, Google’s Ads Product Liaison, on Performance Max campaigns
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Ginny, what do you think the auction dynamics would look like if everyone used PMax? Will there be an arms race and a flagrant increase in the CPC associated with brand name misspellings or conquesting of competitor brand names?
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Will excluding a placement at the account level also exclude it from Performance Max campaigns?
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I understand not wanting advertisers to add negative keywords, as you want us to allow the algorithm to do its thing.
But can you *please* find a way to allow us to block branded terms in a PMax campaign? Account level negatives won’t do the trick, as we may still want a brand campaign.
Even if it’s as simple a solution as allowing us to add a maximum of 5 negative keywords?
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Will it ever be likely we can add more headlines and pin their positions? (Basically I’d like RSAs in PMax.) As the current set up feelings very limiting
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For URL expansion, instead of blocking some URLs, could it ever be possible to set up a rule to allow the campaign/asset group to select from only a selection of pages?
Eg — any page that contains “television” in the URL, but no other pages.
For sites with *lots* of pages, but where many of them aren’t relevant to the campaign/asset group, it’d be a lifesaver. As right now I’m simply turning off URL expansion in cases like this
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What URLs are eligible to serve from a PMax ad? I recently saw traffic being driven to a non-indexed landing page through a PMax campaign (the page was designed for a specific Search campaign).
Is there any plan for audience exclusions to avoid marketing towards known low-value users?
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Hii
I’ve been running campaings for multiple e-com clients.Something that i see happening is…
When i have multiple campaings running like shopping and search
and i start a P-max campaing , my CPA goes to the Double and i stop receive conversions on the others campaings ( shopping/ search ).How can i use the P-max campaing without run out of my CPA Target in ALL of my campaings ?
I’m doing something wrong ? -
I have used the upgrade tool from Smart shopping campaigns to PMax and not submitted any of these extra assets Is this an issue or am i right in thinking this will just act the same as the Smart shopping campaign did?
By not submitting these extra assets or headlines can it cause issues?
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Do you think it makes sense to blend performance statistics across brand and non-brand searches? We usually track these separately and have different goals for each.
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Still trying to figure out while any one on this green earth would use P max campaigns.
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Why has Google discontinued Local Ad campaign and merging it with Pmax campaign. As a local biz advertiser, I just need ad to be displayed to local audience on search/maps/local. With Pmax my ads will be forced to display on all Google properties and it will just waste of my budget.
Its highly recommended to leave the stand alone campaigns, which are used by specific business types.
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100% this is an A.I. bot and this is a test for customer support feedback. No negative keyword autonomy? This program serves google more than the advertiser and advertisee by sheer CPM manipulation and exposure to irrelevant placement. We spend but can’t control irrelevant spend without a rep? WHAT? Every other performance max spam email we get as advertisers from google *without* email opt-in instructs blind “yes or no” options for ad accounts without providing proper guidance. Way to make an example of how total shite humans have come to understand AI and computation Ginny. You need to ADD MORE HUMAN SUPPORT AND OVERSIGHT before relying on a recommendation bot to help those spending millions on ads please get real stop acting like a BOT Ginny. How else can you actually expect this to work, Ginny?
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Of course a Google rep is showing up in an AMA to promote P Max.
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If someone goes out of their way to say “I’ve been in the trenches” just turnaround and walk the other way. They are full of shit.
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Okay – so until we can neg at the campaign level, it looks like a brand only Ad *account* might become a thing.
You’re free to steal my wayward idea.
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