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Algorithm Going Crazy
So how fast should we be in reacting to changing data on FB insights?
I currently post Mondays, Wednesday's and Fridays. And the insights data first suggested posting that way. Now, just 3 weeks later its shifted to Mondays, Tuesdays and Thursday's. Should I immediately change my schedule to match or should I wait to see if this is just a blip?
Curious what your thoughts might be.
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1 Reply
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Like the stock market, you can get a much more stable idea of where the market is by taking the 14-day average. A lot of the on-board metrics tools offered by platforms don’t really let you take a longer-term look, which would help make these sorts of decisions.
I have always taken the view that the shortest span of time you should react to is 2 weeks, but thats complicated by these day-to-day adjustments that platforms are making to the recommendation algorithms. If you do, you don’t have to change for *all content*, this is where A/B testing can come in handy, it gives you something to compare against, to see if you really should make the change
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Seems like the algorithm is having an identity crisis—what’s next, cat videos on a finance page?
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Just post every day 😉
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