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After how many impressions do you turn bad variants off?
Aa an example I have 10 variants in a meta advantage plus shopping campaign ad set. A few aren't doing very well. After how many impressions would you turn them off? Thinking somewhere between 2 and 4k?
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1 Reply
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I use an A/B test calculator to understand the statistical significance of two ads competing against eachother on the same audience. So the number isn’t exactly absolute.
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Impressions don’t tell you very much.
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So much this. Just worry about actually activity. Clicks on your site, add to cart, etc. most of the rest are vanity metrics that don’t drive revenue.
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You should look at other leading engagement indicators as well – are people clicking through at a decent amount, are they spending time on your page? You can use UTMs at a campaign level, but not at an ad level to measure on-site engagement.
Are these products that have sold well on meta without doing a shopping campaign? What products are they, and what kind of marketing/success have you had in the past? Is your conversion tracking setup properly?
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In my pov, clients prioritize sales over any other metrics. While impressions and CTR are important metrics, the ultimate goal is conversions. I focus on key performance indicators like CTR, click-to-landing-page ratio, and landing-page-to-add-to-cart and purchase ratios. These metrics provide a more comprehensive view of performance and are more critical than impressions alone. Again it’s my personal opinion 😊
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What is your objective?
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