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AdWords, and GA Enhanced Ecommerce not properly registering conversions after returning to page from external payment gateway. Goes as “Referral” instead of “Paid Ads”
Hello,
I have just set up a WooCommerce store for a client, in which we have enabled Enhanced Ecommerce in GA. We also use AdWords. Most of it seems to work, except for two things:
1 – All conversions have the “Referral” source in GA, and not Organic, or Paid traffic. I believe this happens due to using an external payment gateway.
2 – I have in AdWords imported the GA Enhanced Ecommerce “Purchase” goal, and set it to include in conversions. However, I cant seem to make it fire. I believe this goes back to problem number 1 described above. It also says in my campaign that “Your conversion action has been created”, but that I am missing “Set up your conversion tracking tag”.
I have enabled auto tagging in AdWords. Is there someone here that could pinpoint me in the right direction?
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3 Replies
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Update here:
So I set the the url of the payment gateway to the exclusion list in GA. Now GA seems to track between paid, organic, and direct for transactions.
It has not yet imported to AdWords as a conversion , but this might take some more time?
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AdWords won’t import GA conversions if GA credits another channel (i.e. Referral) for that conversion. You can still see some data in the multi channel reports (best conversion paths) if you need to know what Google Ads campaign was involved.
I’d advice you to use Google Ads conversion tracking. The main reason being conversion paths like “Google Ads click” –> “Branded organic query” will not show up in Google Ads because GA credits Organic.
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First, you can try excluding your own domain and the payment processor as referrers. Sometimes this fixes the problem. Also make sure your payment processor has your Google Analytics code in place, assuming it supports that.
If that doesn’t work, you may have to set up cross-domain tracking to get it working properly.
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