Hi! Verification standards and processes vary by network – Meta has continued to consistently verify our journalists, Twitter’s a mess right now, TikTok will verify our brands but not our journalists. That said, prior to Elon’s Twitter takeover and TikTok’s diplomatic issues, most social networks would verify accounts that clearly represented people who were…
• Public figures
• Noteworthy
• Established platform users
To the last point, most networks won’t verify new accounts. Meta’s Instagram used to be most challenging: we coached our journalists to post three work-related photos or videos to their feed – not Story – every week for three months before they submit.
To the former two points, know that your verification request may be reviewed by a system or person who is not from your country or familiar with its journalism customs or culture. They also may not see a record of your content that expires, like Stories. So when someone looks at your account, they should be able to tell immediately that you are a public, noteworthy person and that verifying you would benefit their users. Keep your bios simple – just say you’re a journalist and only link to reputable, known news orgs. I work in TV, and we coach our journalists not to use terms like anchor or host in bios, as they are not universal. And post public content related to your reporting that shows you’re a figure in the public interest. If verification is your goal, worry less about engagement and more about proving the network should verify you.
Last tip: chat with the sites you work for and see if they have contacts and resources to assist.
Best of luck!