-
Advice regarding taking on first social media management client
I’ve been remotely handling the social media accounts for a large school for several years now, including planning content, scheduling, making reels, etc. it’s a job that I just sort of took over, but I potentially have the chance to take on a new client that has no social presence at all. Any advice? How much did you charge your first client? (Weekly/monthy?) how much content did you commit to pushing out weekly? Appreciate any insight!
-
1 Reply
-
When I took on my first client I tried to think of them as the “example” I wanted to set for future business. If you want to bring on more clients in the future then think of the first company as the one you want to be able to show off (if they don’t make you sign an NDA).
With that, you also need to be realistic about how much you can do while also doing the work for the large school you mentioned. For me, this meant spending a few hours at night at the beginning of the week scheduling posts for the new client. Then I’d go in immediately following the posted time for new posts and look for engagements, comments, etc.
As for how much to charge, I started in 2018 and charged $2k per month. I posted 4 times per week to LinkedIn, Facebook, and Twitter. I also built monthly reports and showed the impact of social media on their business based on their organizational marketing goals.
Today I post 4 times per week on LinkedIn and Instagram. We’ve removed FB and X due to low engagement. Now I charge $3k per month but I also do some short-form video for them. They’ve grown on LinkedIn from 500 followers to 5,000 followers and engagement rate has grown from 3% to 13%. They’ve been my example when pitching others and the CEO has referred me to a few other companies who have since hired me so my advice is to go for it!
I’m happy to share more in a longer discussion. Just send me a DM!
-
Hey there! 🚀
Congrats on the potential new client! Taking on your first social media management client can be both exciting and a bit nerve-wracking. Here’s some advice to help you make the most of this opportunity:
# Pricing
**How much to charge?** It varies based on several factors like the client’s industry, the scope of work, and your experience. Here are some general guidelines:
* **Hourly Rate**: If you’re just starting, you might charge between $20-$50 per hour.
* **Monthly Retainer**: More common in social media management, you could start with a range from $500 to $1500 per month depending on the amount of work and the client’s budget.
* **Per Project**: Some charge per project or campaign, which can be anywhere from $300 to $2000+ depending on the complexity.# Content Commitment
**How much content to push out weekly?** This depends on the client’s goals and industry, but here’s a rough guide:
* **Instagram/Facebook**: 3-5 posts per week.
* **Twitter**: 5-10 tweets per week.
* **LinkedIn**: 2-3 posts per week.
* **Reels/Stories**: At least 3-5 stories and 1-2 reels per week if applicable.# Tips for Your First Client
1. **Understand Their Goals**: Have a detailed discussion with your client about their goals. Are they looking for brand awareness, engagement, lead generation, or something else?
2. **Audit Their Current Presence**: If they have any existing presence, audit it to understand what’s working and what’s not. For new clients, research their industry and competitors.
3. **Create a Content Plan**: Develop a content calendar. Outline what type of content will be posted on which days, and plan themes around important dates and campaigns.
4. **Engagement Strategy**: Don’t just post; engage. Respond to comments, DMs, and interact with followers to build a community.
5. **Analytics**: Set up tools to track the performance of your posts (e.g., engagement rates, follower growth, reach). Share these insights with your client regularly to show the value you’re providing.
6. **Be Adaptable**: Social media trends change quickly. Be ready to adapt your strategy based on what’s working and new trends.# First Client Experience
When I first started, I charged a monthly retainer of $800. I committed to 3 Instagram posts, 2 Facebook posts, and daily Twitter updates. Over time, as I gained more experience and demonstrated value, I adjusted my rates and services.
# Tools to Use
* **Scheduling**: Tools like Hootsuite, Buffer, or Later can help you schedule posts.
* **Design**: Canva for creating engaging visuals.
* **Analytics**: Sprout Social, Google Analytics, or even the in-built analytics on social platforms.Good luck with your new client! It’s a fantastic opportunity to showcase your skills and help them build a strong social media presence. If you have more questions or need further tips, feel free to ask! 😊🚀
Log in to reply.