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Advice needed: Social Media Manager for a Company
Hey guys! I am currently partially working on TikTok (and Instagram) content for a company and lately, it has been going really bad! Our views have completely tanked! We tried everything, from contacting an insider who confirmed we had a shadowban and removed it, to influencer collaborations. We post a lot of relatable content and helpful tips for students (our target audience), but lately, our views are in the range of 3-440. We tried creating another account before. It flopped and recently, we started another one and it’s also showing big signs of flopping. We use the newest trending sounds of varying popularity and we make 50% original content. Anyone got any ideas? Should we maybe add some sort of hook to each and every video in the first few seconds? I do that particular trick with the content I create for the account. We also tried hiding keywords in vids, as I’ve seen it work on other accounts. I might be taking over the account completely, as they want to see how that would improve our metrics, and I definitely feel the pressure now.
PS: Our Instagram is currently growing, so that’s some good news
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1 Reply
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maybe try to tweak already popular videos of others. A sudden drop could also mean the account has been classified as problemetic that takes some time to return to normal status.
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Is your content blatantly shilling your student-focused business? The answer might be that your content is also just bad? Most people are used to businesses having Instagram pages, but Tik Tok can be fickle.
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how are you able to use trending sound as a business?
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Hi, social media manager here please send over your @ and I can give you guys some pointers
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UGC is the common solution to this problem. Source college students and their friends to create content. Give them points but no script or strict guidelines.
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Ok so, I checked your content. To be honest, the content is good. But surely can be improved. As your company helps in getting the place for students, I think it’s important to explore student problems through your content and give your solution accordingly. I saw you are trying the memes as one. But you know, memes are good for humour but in the long run and to really grow your account, you need to be creative with it. The engagement is surely less but yeah, it’s not your fault either, as this is the niche only. But I think you need to improve it.
Talking about the hook as you asked so ofcourse! Each video or carousel needs a hook. You want people to see your whole video or carousel, so you need to create curiosity and make them engage with your content. The first 3 seconds are very important as they will decide whether the viewer is going to stick or gonna leave?
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