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Ads
Hello everyone i run google ads for electricians. Using keywords like [electrician near me], [local electrician] and etc in one campaign all campaign is exact match, other campaign is separated for cities [electrician city] with different landing pages for different city. For campaign with near me and local/emergency keywords barely getting any impressions or conversions and city campaign exact and phrase match converting good, what is the issue could be? Kwd planner shows that [electrician near me] a month gets around 2000 impressions and i don't get any conv or impressions to that keyword. Thank you for your time and answers.
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1 Reply
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Which bidding strategy do you have in place? If Manual CPCs or Max Clicks, you likely need to raise your bids significantly.
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sounds like a classic case of keyword mismatch or maybe competition is just super high for those phrases try tweaking your ad copy too it might help to stand out a bit more good luck!
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Check your ad rank, quality score etc. this could be pricing you out.
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Check lost impression share by budget and bid columns. That will tell you what’s restricting spending on those keywords. Assuming you have enough budget you probably have to work on your keyword quality scores or just raise your bids.
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I guarantee this is an issue with search term matching. Google is *dreadful* at this now. Exact match isn’t exact anymore. It’s highly likely that your city keywords are matching against broader search terms without the city part even in them. It wouldn’t surprise me if those ‘near me’ terms are actually matching in the city campaign.
Run a search term report to see if that’s actually true or not. You can control this with some ‘control’ negative keywords at campaign / ad group level. Unfortunately if you want to match city landing pages exactly to city search terms then it may require a whole load of exact match negative work over a period of time.
There’s every chance that this isn’t the case, but it’s highly likely. Google sucks.
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What’s your click through rate?
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