• PPC

  Added shop.pay as a referral exclusion in GA but now all my transactions are being attributed to direct.

  Posted by t33y0z33 on December 12, 2022 at 3:16 am

  Hi there,

  I recently added [shop.pay](https://shop.pay) as a referral exclusion in Google Analytics with the goal of attributing my paid traffic more accurately.

  direct / none has had a large increase in ‘transactions’ but after checking I realized it that redirects but loses any GA/GTM code.

  Is there a way to accurately track this?

  Thanks in advance!

  t33y0z33 replied 2 years, 6 months ago 2 Members · 1 Reply
• 1 Reply

• 

  the-pants-party

  Guest

  December 12, 2022 at 6:53 am

  Are they coming back to your site after paying, this is where the “referral exclusion” comes in to play.

  If they are going from your site to the payment site (and not going back) then you have to do cross domain tracking as it is considered another user session

• 

  fathom53

  Guest

  December 12, 2022 at 1:15 pm

  Make sure your referral exclusion list include anything below that the store uses and that should take care of most exclusions you need.

  # Payment Gateways

  * paypal.com
  * affirm.com
  * klarna.com
  * pay.klarna.com
  * pay.google.com
  * accounts.google.com
  * stripe.com
  * hooks.stripe.com
  * amazon.com
  * sezzle.com
  * checkout.sezzle.com
  * afterpay.com
  * portal.afterpay.com

  # Shopify

  * shopify.com
  * checkout.shopify.com
  * pay.shopify.com
  * shop.app

  Any increase in Direct could be from any traffic source that has tracking striped on the site and not just paid ads having a faulty tracking. The best thing to do is making sure any traffic source the client has control over that they are using UTMs to help make tracking as solid as possible.

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