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Acuity scheduling & google ads
Hello, I have a client who books appointments via acuity scheduling. Their current set up is a “book today” button on their website that takes the user to an external booking website.
As far as I am aware, we cannot track revenue generated from Google ads due to the fact users are outbound clicking to an external website?
If this is the case, can you recommend me the best work around to get tracking set up for this client?
Should I try and get them to embed the booking form onto their website directly? Should I use Ga4 event tracking? Should I track clicks on the “book today” button?
Any help / guidance is greatly appreciated.
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1 Reply
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They have a GA4 integration: [https://help.acuityscheduling.com/hc/en-us/articles/16676924424589-Using-custom-conversion-tracking-with-Acuity-Scheduling#gref](https://help.acuityscheduling.com/hc/en-us/articles/16676924424589-Using-custom-conversion-tracking-with-Acuity-Scheduling#gref)
Import the conversion/key events, however defined, from GA4 to Google Ads.
You can also set it up as a server side snippet by injecting the Google Ads conversion code (see: https://help.acuityscheduling.com/hc/en-us/articles/16676924424589-Using-custom-conversion-tracking-with-Acuity-Scheduling). I would do both and make one secondary.
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Embed it and send to a thank you page on completion. Really old school way but super simple and you know it works
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