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60% Impression Share; 0.00% Loss to Budget — Only 5 Clicks in the Last Month
The title says it all. Does this mean there’s just a small amount of search volume? Obviously, I have some work to do on increasing rank, but I was surprised to this small amount of results with 0.00% Loss to Budget.
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1 Reply
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Yep quick math: Take your impressions and divide by your impression share. Thats how many impressions you could have had at the very max.
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How many keywords do you have?
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Are there any negative keyword conflicts? Some important phrase matches which exclude some important impressions
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That is what it sounds like, are you bidding on some niche terms? What do the KWR tools say? Are you KWs limited by search volume?
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Lost IS due to the budget doesn’t include bids. Bids are in the rank category. So either your tCPA is too low or your max bid settings on max clicks is too low.
It could also be keyword related if your QS is low but based on what you’ve posted my guess is bid
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Sounds like low volume keywords… 60% is pretty solid. Is there room to broaden reach? Are you in a niche vertical?
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