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5 Top Tips Stolen from Dogecoin to Supercharge your Engagement on Social Media
If you want your social media engagement to skyrocket, you need to create messaging that appeals to the illogical, irrational human brain, like Dogecoin.
1. **Use memes in your content strategy** – memes are arguably better than storytelling. Dogecoin memes are sarcastic, relatable, humorous and easy to understand. Choose the memes which represent your brand and have fun!
2. **Include images of dogs** \- Who doesn’t love cute dogs?!
3. **Be authentic –** the appeal of dogecoin has always been its honesty. Dogecoin makes no apologies for who they are and neither should you!
4. **Create a sense of community** \- Dogecoin taught us that community matters. Initially there were even people who simply bought Dogecoin to be a part of the community. The more we perceive people are part of “us,” the more likely we are to be influenced by them. This invokes Robert Cialdini’s 7th Principle Of Persuasion.
5. **Humanise your brand –** Dogecoin is described as a fun and friendly internet currency by its creators**.** Humanising your brand makes it more relatable and likeable, People buy from people. This is one of the biggest reasons why brands spend thousands of dollars to add an authentic “human feel” to their social media.
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