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$300 one month Google Shopping ads no sales
Hi,
I have started running Google Shopping campaign one month ago for my apparel items. I made a lot of optimizations in the campaign and to my feed, including titles and all the attributes.
The results so far are not good.
I have around 10 different SKUs that I’m advertising.
CPC is around $1.5 and I spent around $300 with almost 200 clicks now.
CTR is around 0.5%
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I’m targeting the US and my items are kinda more suited to the summer but I assume that if people search for it then they are interested to buy.
I’m doing my best to put keywords in negative. In my case they mostly consist of other brands names.
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So in total I spend $300, no sales, no conversions, not even add to carts.
What am I doing wrong?
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1 Reply
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I am a digital marketing Google ads, and Facebook ads expert, so please give me a job
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What is the bidding strategy?
Maximize clicks or manual cpc?
Most likely thats the problem.
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Literally 10-50 times expensive than fb ads . Fb ads brings more recognition in my case.
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Seasonality could be the issue. Your feed could still be an issue. If not those, then your campaign set up could be the issue. Hard to pin point what the issue is without more details. Running a summer brand in non-summer months is never easy.
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To improve your Google Shopping campaign performance, consider refining your keyword targeting, optimizing product pricing, enhancing product images and descriptions, ensuring landing page effectiveness, implementing proper conversion tracking, adjusting your campaign budget, and exercising patience during the optimization process.
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Based off of the information provided, you should probably evaluate your website for areas creating friction. e.g., how effective is your checkout process? do you offer applepay, paypal etc.? what delivery do you offer? what is your returns process – is it transparent? These are just a few things to consider.
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Your CTR is low. It should be around 1%
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$300 / month is low. You should be spending $70-100 / day. The general strategy is to start with Max CPC bidding until you gathered enough conversion data. Then from there, shift to conversions, then to value.
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I suspect it’s a targeting issue. How specific are your keywords? The cpc is high especially for manual cpc. Your ctr is really low. I expect a minimum os 2.5%. Check your search term reports is my advice.
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Your budget is incredibly low for the sector you’re operating in and the location you’re targeting. I’d consider really reducing the location.
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There is so much more than just buying ads on Google, especially in e-commerce:
1. Landing page quality. this is huge, if you don’t have this fine tuned it will not convert no matter how much money you through at it.
2. Ad quality: Your click-through rate should be 10% or higher for a specific category, and 3% for bottom-of-funnel (non-branded terms). quality score should be 10/10, or at least 8/10. to get any real traffic.
3. Competition – in Google insights it shows who’s bidding against you and where you rank I would aim for top 3 spots. also look at their landing page. what does their checkout look like? . Do they have a phone number on the page. Know your competition.
4. Amazon: 80% of all e-commerce happens here, and most of that is conducted on a mobile device. I think mobile conversions now account for 60% of all sales across the board.5 Remarking crucial.
6. Ecomm does well on Facebook , Youtube Ads, TicTok and Pinterest. You need really good ad copy and images.
Check out some spytools a lot of them give you free search trial no credit card. SpyFu is good and has a free version .
also google “Facebook ad library” you can check other advertisers ads to get inspiration. (never copy someone ads) you will be penalized.
Which vertical are you selling to? Is it affiliate or direct?”
unfortunately Online ads is not easy.
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$300 is not enough. 0.5% CTR is also very poor. Back to the drawing board.
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Best thing you can do is get a professional to audit it and either tell you what to do or pay them to do it, Its difficult to understand why people still think Ads is easy.
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$300 a month!!!!
Might as well burn that money.
Google is just taking your donation.
You need to spend at least $150 to $350 a day to get results.
After getting results then you can optimize your site and ads.
Good luck
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