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3 Social Media Tips you should read today
1/ Different Hats to put on when building a social media strategy
- 🟡 Yellow hat is about filling the void, instead of socialisation. In 2024, media comes first, socialisation second. Socialising is also meant to happen through content. With Brands building parasocial relationships through media.
- 🟢 Green hat represents creativity & free market. Letting your team run free and generate ideas without censoring them. Trying to build content libraries and feeds for everyone to dive into the mode.
- 🔴 Red hat is about emotions and balance. What your audience might feel about your content? Use audience surveys and gut feelings. Businesses often provide more of the same feeling. Imagine if Duolingo asked people to do the work with more advice in the content. It will fail.
- ⚪️ White hat makes you focus on the data & ROI. Analyze the available data and trends. Regarding posting times and content keyword selection, data from search & benchmark reports help.
- ⚫️ Black hat represents looking at the downside. What are the worst-case scenarios? You impact the mental health and make people spend more time on social. Or, you can increase your competition. By expanding viewers to a new market of content.
- 🔵 Blue hat is for controlling the process. Most brands slowly give into internet culture’s guidelines. The Guidelines that are changed everyday. Making your brand constantly change and leaving it at the dead end.
2/ You should be calculating the value you produce
Don’t get lost trying to help your audience. Never overdo the awareness part. There is always a stage where your audience starts to devalue your content. Because you are providing too much. There should be a complete balance between asking and giving.
I consider not focusing on this aspect as a huge mistake. Building factors like Curiosity, Anonymity and Scarcity in your content is an act of self-promotion. And it’s good for business.
3/ Audience nurturing features build more engaged audience.
- For IG, It’s Stories. People don’t expect that much value out of stories content. If you do provide value, your audience will engage more.
- For TikTok, It’s Live. Picking a brand topic and scheduling a live every week for 30 minutes + uploading a post before going live works well.
- For YouTube, It’s Community Posts. You want to move your audience to Discord and Patreon. Running Q&As and Community Sessions through these posts helps bring the audience to that level.
Source: The Social Juice newsletter on substack.
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1 Reply
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Sooo helpful. Thanks for the insights, OP.
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>Don’t get lost trying to help your audience. Never overdo the awareness part. There is always a stage where your audience starts to devalue your content. Because you are providing too much. There should be a complete balance between asking and giving.
>I consider not focusing on this aspect as a huge mistake. Building factors like Curiosity, Anonymity and Scarcity in your content is an act of self-promotion. And it’s good for business.
Can you elaborate on these points?
* What do you mean by “overdoing the awareness part”?
* How to implement regulating an audience not devaluing content?
* What do you mean by building a factor of anonymity? -
Great tips, especially the focus on value and audience nurturing.
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