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2 tags for purchase event?
For a key event like purchase and register or lead, do you need to set 2 tags in google tag manager 1 for GA4 and 1 for Google ads conversion?
so that when a conversion happens and it did not came in google ads, the GA4 tag would record it in google analytics?
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1 Reply
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Yes, that is best practice.
Set up GA4 tracking and native Google Ads tracking (for comparison and as a failsafe, which you rightly highlighted).
* Make sure you set one as the Primary Conversion Action and the other as a Secondary Conversion Action (to avoid double counting).
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