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15+ Advertising Related Updates of October 2022
* Tiktok launched “Smart Performance Campaign” new Ad Formats powered with more data.
* Tiktok launches “Tiktok Academy” For SMBs and Marketers.
* Instagram increased the amount of Ads you see on your profile or feed and launched new Ad formats.
* Meta adds new features to Call Ad on messenger.
* Meta Releases new type of Facebook Reels & Video Ads.
* Facebook Ad Policies renamed to Meta Standard Policies.
* Meta “Branded Content” tags available to all FB Reels.
* Meta Launches “Advantage +” shopping Campaigns with TargetedAutomations.
* LinkedIn launched a new format of Ads called “Document Ads”.
* Google Integrates the Google Tag with Ads and Analytics.
* Google Releases Google Ads API 2023 release schedule.
* Google’s Display Ads get better and more personal with New Ad Tech.
* Google Ads First Party Cookies now Support personalisation.
* Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023.
* Google Ads label for users is new black bold text “Sponsored”.
* Google makes Audio Ads available to all Advertisers.
* Google My Ads Center is rolling out globally.
* Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023.
* Google Ads has 3 new reporting columns.
* Google Ads rolls out 5 new Video Ad Templates.
* Google API v12 released with updated client library and code.
* Google Ads Performance Adds Performance Planner, Scheduled Assests group & more.
* Pinterest Added new tools to help Advertisers discover trends and measure campaigns.
* Twitter’s New API with edited tweet feature & APIv2 with Direct Messages is out now.
* YouTube will allow multiple shops be linked while showing users with channel subscriptions to control notifications.
* YouTube expands New Podcast Advertising Channel to more Brands.
* YouTube extends Product Feeds to Discovery Ads.
* 9 New Updates to Reddit Ads Manager like Live Chat, Pixel and 7 others .
* Reddit is building an Ads API, first 4 partners announced.
* Before Q4, Microsoft Advertising launches 6 new updates and expands to new markets.
* Uber Ads are coming and getting backlash even before launch.
* Amazon’s Ad Business made $9.5B in last quarter even with overall revenue going down.
* Google Ads revenue up only 6% while Microsoft Bing Ads up by 16%.
* Amazon unveils suite of new video advertising products.Thanks for reading. Which update caught your attention last month + would you like to receive advertising and marketing updates like this? **Drop ? to receive these updates every week.**
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