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12 must-know headlines for social media marketers
1. Instagram tests the new ‘Nearby’ feed for Stories. (Social Media Today).
2. Meta claims that nearly 4 billion people use at least one of Meta’s apps monthly. (Search Engine Land)
3. Meta announced that Threads has almost 100M monthly active users. (The Verge)
4. Reddit can survive without search’ as the company reportedly threatens to block Google/Microsoft using posts to train AI models. (The Verge)
5. TikTok is testing 15-minute video limits. Two years ago, the max length was 60 seconds. (Matt Navara on Threads)
6. Apple has extended its Apple Pay Later feature to all users in the US. (Tech Crunch)
7. Apple is preparing to spend $1 billion per year on generative AI. A smarter version of Siri could be ready as soon as next year (Bloomberg)
8. LinkedIn is closing in on 1 billion users with “record levels of engagement. (Social Media Today)
9. LinkedIn plans to have 100 million users verified by 2025 to combat bots and spam. (Social Media Today)
10. Netflix announced a new ad format called the “Binge” ad, where ad-supported customers can watch a full episode uninterrupted. (The Hollywood Reporter)
11. Snapchat has introduced a Creator Discovery API which will integrate data about the creators into the major influencer marketplace platforms. (Snap)
12. Snapchat’s daily active user count rose to 406 million, up 12% year-over-year. (Variety) -
4 Replies
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OP Here! If updates like this are useful for your role, I send out a bite-size newsletter called The Keyword, where I include links to sources. Link in my bio.
Quick (free) way to keep up with the major moves from Meta, Google, TikTok etc. -
The Snapchat user count blows my mind, wtf are people (Gen Z? Younger?) Using it for??? I’ve been in social media marketing since the practice began (old head over here) and Snap is the one platform that has always alluded me, both because the audiences for the companies I work for aren’t on it (to my knowledge, maybe I’m wrong with these numbers???) and because I just don’t “get” its functionality.
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With Threads having almost 100M monthly active users, are any of you using it regularly?
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Thanks for the advice.
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