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10 digital marketing headlines from last week you should know
1. TikTok is setting up a U.S-based delivery and inventory management to try to attract independent merchants to use TikTok Shop. (Wall Street Journal)
2. Amazon has partnered with Snapchat to launch shoppable ads on their platform. This follows news last week of a similar deal with Facebook (Tech Crunch)
3. Google CEO, Sundar Pichai, confirmed that the company gave Apple 36% of the search ads revenue generated on iPhones. He said the total payment “was well over $10 billion” last year. (New York Times)
4. Google is adding new features to Search and Chrome for finding discounts and deals on products. This includes a designated deals page and a feature to bookmark products and track prices. (Tech Crunch)
5. Google outlines new privacy-focused ad targeting strategies to replace tracking cookies in a recent video Q&A. Enhanced AI is expected to help fill gaps left by less expansive tracking. (Search Engine Journal)
6. Instagram’s new feature lets users limit posts and Reels to their ‘Close Friends’ list. (The Verge)
7. LinkedIn Says Carousel Posts Will Be Deleted Next Month. LinkedIn is removing the ability to create carousel posts from December 14th. (Social Media Today)
8. Meta limits the ability to run ads for EU users who sign up for the ad-free subscription. (Social Media Today)
9. Microsoft announced that the China-based search engine, Baidu, will use Microsoft Advertising’s Chat Ads API. (Microsoft)
10. TikTok has launched a new feature, ‘Add to Music App’, which integrates with Spotify which is currently available for users in the US and UK, with more markets to follow. (TikTok) -
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OP Here! If updates like this are useful for your role, I send out a bite-size newsletter called The Keyword, where I include links to sources. Link in my bio.
Quick (free) way to keep up with the major moves from Meta, Google, TikTok etc.
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