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1 impression, 2 clicks, 2 charges
Anyone else ever see in their reports a single keyword impression with two clicks and two charges? Happened to me this week. I’ve been using Google Ads for over a decade, and it just keeps getting sleazier with how it works.
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1 Reply
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google ads will do anything to earn money
they keep being sleazy and we keep bending over
they’ll keep doing it as long as we keep tolerating it
not sure what the alternative is though
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Google ads is esencially a scam. People only usekit because they are in monopoly.
I dannot wait until microsoft steals some market quota.
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While I don’t dispute any of the comments about Google’s attempts to make money any way it can (after all, they could easily write their own system to not allow more than one charge when impressions are less than clicks, but I digress).
There are a few use cases in which this can happen. Most notably would be if a user clicks on an ad, clicks back and reclicks it, I believe that results in one impression (the page is loaded out of cache) but two clicks. It can also happen if someone saves a URL that includes a GCLID query parameter in the URL and then returns to the site via that URL.
Also doesn’t take the sting away but I’ve seen this happen often enough over the past 10+ years of ads management.
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I’ve seen that often. Google says the customer clicked ad, clicked back button, clicked ad again.
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