Reply To: Testing smart shopping vs. standard shopping

Forum White Hat SEO PPC Testing smart shopping vs. standard shopping Reply To: Testing smart shopping vs. standard shopping

#9867
akaifreesia

I don’t think so, I’m pretty sure that Smart Shopping will always take preference if there’s two campaigns with the same product groups unfortunately.

The two ways to test that I’ve heard of are setting the standard shopping to run at a fixed budget for X weeks then setting up smart shopping for all product groups and letting that run for X weeks and comparing final ROAS of the two, or just taking it a product category at a time.

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