I had a job at Walmart at 17/18, went to college for advertising, worked a little bit in social media management afterwards. I got into PPC when I worked as a receptionist/social media coordinator for a dental clinic during school, and he handed me 3 grand and said to start running ads on Facebook.

I’m an analytical person so I went hard on research, case studies, and testing to see how it works before dumping the whole budget. We managed to reach 100+ new dental client leads on Facebook in the first month and just started from there! After that, I went into Google Ads and into obtaining other clients for it in the community.

College kind of sets you up for this one path in my experience, all my classmates were thinking they can get into big agencies right away and they forget about learning other digital skills that school doesn’t provide you with. Although I’m young, I feel I have learned a lot so far and there’s definitely a lot more to learn on PPC side. Now I’m leaning towards learning Pinterest, Tik Tok, etc.