Forums › Forums › White Hat SEO › PPC › Help Me Understand My New Client’s Tracking Template. Maybe Parallel Tracking? › Reply To: Help Me Understand My New Client’s Tracking Template. Maybe Parallel Tracking?
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PreSonusAmp
GuestSeptember 14, 2020 at 4:17 amThose are combined UTM and ValueTrack parameters. Not necessarily anything to do with parallel tracking, which is when click data is passed to third parties (back in the days this was a lengthy redirect).
Could be they want to pass data into their CRM or analytics platform.