Forum › White Hat SEO › Competitor has my main keyword as company name, how to deal with it? › Reply To: Competitor has my main keyword as company name, how to deal with it?
>But in this case it seems like Google favours the exact domain match.
>I haven’t seen many successful examples of an exact keyword domain match, so I’m wondering if it’s a good long term strategy or if it can backfire?
Regardless of what I’ve read from experts, it works really well and always has, especially for low volume and low competition keywords.
I have sites ranked #1 right now that literally have no content and just a fresh WordPress install because of the EMD.