Forums › Forums › White Hat SEO › Competitor has my main keyword as company name, how to deal with it? › Reply To: Competitor has my main keyword as company name, how to deal with it?
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SEODeAnn
GuestSeptember 11, 2020 at 7:44 pmBranded matches (ie Company name) are less important for searches from a barely branded company. You will just want to continue using keywords that are relevant to the products to be found.
Branded search is more for voice and, “brand + near me” searches.