Forums › Forums › White Hat SEO › Competitor has my main keyword as company name, how to deal with it? › Reply To: Competitor has my main keyword as company name, how to deal with it?

  • _Makky_

    Guest
    September 11, 2020 at 12:12 pm

    >how important is the exact 100% keyword match in titles and text?

    It helps but it’s not everything. Google tries to serve high-quality results to users.

    Provide better utility to users and you take the cake.

    Scene:

    1. A user visits #1 result “someservice-online.com”
    2. The user isn’t satisfied with the content provided
    3. He comes back to the results page and clicks #2 (it’s your website).
    4. This time user stays to consume your content.

    *This happens over and over*

    Now google is watching this and it observes; you seem to be better than “someservice-online.com”. Better start ranking your website #1 to provide more relevant content to users.

    ​

    The scene part was probably unnecessary but hey you understand how it works now 😀