Reply To: Competitor has my main keyword as company name, how to deal with it?

Forum White Hat SEO Competitor has my main keyword as company name, how to deal with it? Reply To: Competitor has my main keyword as company name, how to deal with it?

#9592
_Makky_

>how important is the exact 100% keyword match in titles and text?

It helps but it’s not everything. Google tries to serve high-quality results to users.

Provide better utility to users and you take the cake.

Scene:

1. A user visits #1 result “someservice-online.com”
2. The user isn’t satisfied with the content provided
3. He comes back to the results page and clicks #2 (it’s your website).
4. This time user stays to consume your content.

*This happens over and over*

Now google is watching this and it observes; you seem to be better than “someservice-online.com”. Better start ranking your website #1 to provide more relevant content to users.

​

The scene part was probably unnecessary but hey you understand how it works now 😀

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