Forum › White Hat SEO › Competitor has my main keyword as company name, how to deal with it? › Reply To: Competitor has my main keyword as company name, how to deal with it?
>how important is the exact 100% keyword match in titles and text?
It helps but it’s not everything. Google tries to serve high-quality results to users.
Provide better utility to users and you take the cake.
1. A user visits #1 result “someservice-online.com”
2. The user isn’t satisfied with the content provided
3. He comes back to the results page and clicks #2 (it’s your website).
4. This time user stays to consume your content.
*This happens over and over*
Now google is watching this and it observes; you seem to be better than “someservice-online.com”. Better start ranking your website #1 to provide more relevant content to users.
The scene part was probably unnecessary but hey you understand how it works now 😀