Forum › White Hat SEO › PPC › After 8 years in PPC, I have to get out. Any career advice? › Reply To: After 8 years in PPC, I have to get out. Any career advice?
You can type in any keyword you like. Cons of Pay Per Click (PPC) advertising includes fixed payments every month to the search engine you choose. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. Read more [here](https://howhomebizworks.blogspot.com/2020/08/you-can-make-use-any-search-engine.html).