Forum › White Hat SEO › PPC › Empirical CTO, first-time PPC user. Here is my website. Advice? Process? › Reply To: Empirical CTO, first-time PPC user. Here is my website. Advice? Process?
This is a very unique product, but before going forward with running ads, make sure the entire customer journey provides knowledge that is needed by the urgency of your product. Alerts are good, but you might need to share through messenger or email content daily to educate your consumer. Other wise, you’ll be just wasting your time acquiring emails that will never become familiar to the user and when the emergency occurs your messages will be ignored.