Forums Forums White Hat SEO PPC Facebook Strong ROAS Fall Reply To: Facebook Strong ROAS Fall

  • cuteman

    Guest
    August 9, 2020 at 12:32 am

    Advertising and business is an ocean, some months are up or down. It’s the longer term trend that is important.

    What is the category?

    What other paid channels are you running?

    Have you adjusted budgets or goals recently?

    What are your budgets?

    Is there any seasonality to your business or current event impact?

    Did you run promotions in the prior period which impacted sales revenue?

    All of these things can impact performance.