Reply To: Facebook Strong ROAS Fall

Forum White Hat SEO PPC Facebook Strong ROAS Fall Reply To: Facebook Strong ROAS Fall


Advertising and business is an ocean, some months are up or down. It’s the longer term trend that is important.

What is the category?

What other paid channels are you running?

Have you adjusted budgets or goals recently?

What are your budgets?

Is there any seasonality to your business or current event impact?

Did you run promotions in the prior period which impacted sales revenue?

All of these things can impact performance.

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