Forum › White Hat SEO › Q: How effective is digital PR at driving link building? › Reply To: Q: How effective is digital PR at driving link building?
The $ / backlink of Digital PR is very high.
But it gives you the best links with the biggest SEO impact. And the kind of links competitors cannot copy within a few days!
And for any serious brand, Digital PR is more or less the only linkbuilding activity they can do without risking a Google penalty.
Advice: Don’t hire a PR company. Hire an agency specialised on doing digital PR to not just get coverage but also backlinks.