Reply To: Does adjusting budgets at night affect Facebook ad performance?

Forum White Hat SEO PPC Does adjusting budgets at night affect Facebook ad performance? Reply To: Does adjusting budgets at night affect Facebook ad performance?

#8707
captnamazing

Well, it used to be that if you set a daily budget increase late in the day it would spend all the increase in however many hrs remained in the day. As such, best practice is to publish early morning. I think they’ve introduced a better pacing AI on late night budget changes but you should just do it in the morning to stay on the safe side.

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