Forums › Forums › White Hat SEO › PPC › Does adjusting budgets at night affect Facebook ad performance? › Reply To: Does adjusting budgets at night affect Facebook ad performance?
-
captnamazing
GuestAugust 10, 2020 at 2:45 amWell, it used to be that if you set a daily budget increase late in the day it would spend all the increase in however many hrs remained in the day. As such, best practice is to publish early morning. I think they’ve introduced a better pacing AI on late night budget changes but you should just do it in the morning to stay on the safe side.