That guy needs to stop the money robot campaigns and be fired or let go ASAP. Money Robot has it’s place, but I’m guessing he’s just running it directly to your client’s website (which is NOT it’s place).
And if he’s teaching you SEO only by how to run that program and nothing on-page or technical SEO, that just shows you how very little he knows. What he’s doing is going to hurt the rankings eventually. Even if there is an initial boost.
Edit: Fixed some mobile typos/grammar 🙂