Reply To: Facebook not distributing traffic to ads evenly at all

Forum White Hat SEO PPC Facebook not distributing traffic to ads evenly at all Reply To: Facebook not distributing traffic to ads evenly at all

#8516
TTFV

CBO controls ad spend across different ad sets. Within each ad set ads will run more or less based on performance and even projected performance.

You will need to set up a split test for ads if you want them to run evenly.

[https://www.facebook.com/business/help/1159714227408868?recommended_by=1738164643098669](https://www.facebook.com/business/help/1159714227408868?recommended_by=1738164643098669)

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